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Warm-glow giving is an economic phenomenon described by James Andreoni in 1989 that attempts to explain why people give to charity by proposing that people engage in impure altruism. Instead of being motivated solely by an interest in the welfare of the recipients of their largess, "warm-glow givers" also receive utility from the act of giving. This utility is in the form of warm glow—the positive emotional feeling people get from helping others. Competing motives for charitable giving include pure altruism—in which there is no internal or external reward for giving or helping people, as well as the egoistic motivation for donating. Egoistic motivation may come from the boost to self-esteem that people get from thinking of themselves as selfless and socially responsible, and/or from other people's recognition of their philanthropy. Further research has demonstrated that the reward centers of the brain activate in response to charitable giving and helping others, suggesting physiological evidence for the warm-glow phenomenon. ==See also== *Conspicuous consumption *Keeping up with the Joneses *Positional good *Donor recognition wall 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Warm-glow giving」の詳細全文を読む スポンサード リンク
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